Creating a digital community: the benefits 

Higher Education institutes have many digital tools to manage learning, organisation and assignments, but often one subject is left behind: social interactions. However, according to figures of student retention, engagement or overall experience, social digital tools make the difference. 

 

You can benefit from digital communities in many ways, and here are some examples of benefits and impacts a social platform will bring your institute.

Student Support and Social Student Service

Online communities can get filled with members who are eager to help others. When students post questions about courses or services, there is a good chance that another member of the community will answer the question, and that answer will be there for anyone else who thinks up the same question.  This doesn’t mean a community should only be run by students themselves.

Self-supporting support communities require a high degree of community maturation. You need to offer other ways of support as well and actively participate, certainly in the early stages.  Articles and forums help as well, leading to fewer issues. Even more important is growing customer loyalty by being supportive. The first rule of community engagement is listening. When done in a student support, this is even more important.

Social Collaboration

An online community creates a space available around the clock for students, lecturers, employees, and partners to share ideas and collaborate. Online communities are not only available more in terms of time, but also accommodate more people, leading to jumps in innovation that meetings in person could never hope to match. Your personal communities can be great ways to invite people to collaborate as well, especially if you have a strong, engaged and focused community. It’s another reason why looking after your personal community is important. 

Reputation

Another great thing about online communities is that the community members freely discuss the pros and cons of what we do, have to offer and share. If members of the community are happy with what we do, it’s likely that they will share their praises with the rest of the community and beyond. This reputation will spread outside the community as well.

When participating in communities, being transparent and letting your audience know about you is important. Typically, it’s easier to establish credibility when you show the face behind your profile and activities instead of being elusive.

Providing Solutions And Being a Trusted Advisor

When students have questions or concerns about education, they tend to search for the answers on the Internet. What they found is often irrelevant: they need to have information directly from your institute to make sure they have the right information.

Members who appreciate the content and answers you provide will discover your solutions and also start seeing you as trusted advisors. When you participate in our own branded and online communities, this will strengthen reputation and retention, which is capital to be a great higher education institute.

Increase Student Engagement and Student Retention

One of the most important effect of using a social digital community is the impact on the experience of your students. They’ll have a better student journey, leading to the increasing of capital KPIs in the education sector, for example student retention and student engagement. 

Indeed, by being closer to your students and giving them all tools in hand to get the most our of their education journey, they’ll have this feeling of belonging to their school community.  

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